Grafisk design

T&Cake

T&Cake (1)

I slutet av nästa veckan öppnar erfarna traktörerna Tracy och Stephen Jackson T&Cake, ett modernt café i Almondbury, Yorkshire. Inbjudande färg, lekfull logotyp och ett smart användande av ”bettet” skapar en tydlig identitet signerade designbyrån Build. En modern profil som jag är säker kommer hålla i många år framöver. En bunt bilder på den fina profilen finns så klart efter hoppet…

> T&Cake
> Build

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3 kommentarer till “T&Cake”


  • Kasper Ledet | Thursday, May 19, 2011

    I don’t think Peter Saville likes this

    In his book he writes:

    The agenda was how to find witty visual puns to summarise a situation: a logo for a restaurant could be a bite out of a plate. Well, to a young person growing up on Roxy Music, that was utterly banal. I won’t spend five minutes thinking down that line. It’s stupid. It tells me nothing about the restaurant… What I learned from style culture was if you dress a particular way, you communicate with like-minded people. I just employed exactly the same technique with graphics. So forget the bite out of the plate. The choice of type alone will tell you what kind of restaurant this is. Get the typeface, size, position, spacing and mood right, and it will tell you. Is it Le Gavroche or is it McDonald’s? It’s the language of semiotics, not of puns.”

  • Adriana Ramos | Thursday, May 19, 2011

    simples e objetivo!

  • Malin Carlsson Schoeps | Thursday, May 19, 2011

    åååh va snyggt!


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