I know I should wear a helmet when I ride around Malmö but my vanity stops me. But that can all change now thanks to a brilliant Swedish invention called Hövding, a helmet that isn’t a helmet but a collar. A collar that holds an airbag that deploys if you crash (by yourself or with a car). Hövding will cost a bit more than a helmet, around 3000 SEK and the idea is that you will be able to buy different styled casings for Hövding so you can match it to the rest of your outfit. Exciting product that feels like a mix between a car airbag and a life jacket that inflates when in contact with water. After the jump you’ll find some fashion photos of different styled collars and a video showing Hövding in action.

> Hövding






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11 kommentarer till “Hövding”

  • Daniel Skog | Wednesday, October 20, 2010

    @ErikSandblom @Copenhagenize Cykelhjälm utan hjälm, kan bli riktigt spännande! http://www.belowtheclouds.com/2010/10/20/hovding/

  • Estelle | Wednesday, October 20, 2010

    Fashion and safety first http://wp.me/sdWUB-hovding

  • Anders | Wednesday, October 20, 2010

    Äntligen ngn som postar hur grejen kommer se ut! Hur den fungerar är såklart intressant,m en om den hade sett skit ut hade det inte varit intressant ändå. Men big-ups för Hövding. Det ser ut till att bli ett bra alternativ till hjälm.

  • Ahren | Wednesday, October 20, 2010

    This is straight out of the novel Snow Crash by Neil Stephenson.

  • お洒落サイクリストの為の、見えないヘルメット(Hövding) : monogocoro ものごころ | Wednesday, October 20, 2010

    […] Below The Clouds Original: Hövding blog comments powered by Disqus […]

  • Jens | Wednesday, October 20, 2010

    Den där Fernlund skall ju vara med överallt;-)

  • Mikael Östling | Wednesday, October 20, 2010

    This is an awesome innovation – airbag bike helmet Hövding. http://bit.ly/beZ8Av by @below_theclouds

  • Erik Markensten | Wednesday, October 20, 2010

    Hövding – airbag cykelhjälm http://j.mp/9da6xf

  • Maikel van de Mortel | Wednesday, October 20, 2010

    Coolest bike helmet "Hövding" http://ht.ly/32wcA

  • Konrad Olsson | Wednesday, October 20, 2010

    För de fåfänga cyklisterna – huvudairbagen! http://www.belowtheclouds.com/2010/10/20/hovding/

  • App Developer | Wednesday, October 20, 2010

    I want one for my 4 year old daughter… she can wear it all the time!
    Seriously, it’s an awesome piece of design.

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