Break an old Christmas tradition

Most of us spend Christmas in the sanctuary of hour homes with our loved ones. But unfortunately the number of homeless keeps growing in Sweden and more than 5600 of the homeless can be found on Stockholm. Stockholms Stadsmission is a organization who works with the homeless and during this years Christmas they have launched a campaign under the moto “Help us break an old Christmas tradition”. The campaign is currently running in Stockholm and it’s goal is to highlight what a traditional Christmas might mean for a homeless person. If you want to see the physical gingerbread houses used in the campaign you can see them at Arkitekturmuseets yearly gingerbread house exhibition.

The campaign was created by Garbergs Reklambyrå and the gingerbread house designed by architect Eva Grane and baked by master confectioner Roy Fares.

> Stockholms Stadsmission

> Garbergs Reklambyrå