Graphic design

Copen*hagen by Carlsberg

Copen*hagen (1)

Copen*hagen is made with a little help from our friends. Like you – and the likes of you – who care about design, taste and quality. You told us what you were looking for: a crisp, delicate and refreshing beer that looks great. Those aren’t my words, that’s how danish beer brewer Carlsberg wants us to view and feel about their latest creation. The clean design was made inhouse at Carlsberg and I think they got the design right for the design aware 25–35 year olds that they are targeting. The only problem I have with the design is that the light beer more looks like cider or a some sort of alcopop. And the question is if the trendy people will fall for yet another marketing ploy or stick to their smart, obscure IPAs


Update: Apparently Carlsberg didn’t do all the work, the label was designed by e-Types. Thanks to Trine Roed for the info;

> Carlsberg

Copen*hagen (2)

Stumble | Pusha | Flera

Translate: EN, FR, DE

16

16 kommentarer till “Copen*hagen by Carlsberg”


  • Daniel Zander | Sunday, May 8, 2011

    Copen*hagen by @CarlsbergGroup: http://t.co/13teiFp (swe) http://t.co/4lKKwcM (eng)

  • CreativeRoots | Sunday, May 8, 2011

    RT @below_theclouds: Copen*hagen by @CarlsbergGroup: http://t.co/alvKaNG (swe) http://t.co/OOfVV1z (eng)

  • Kollektion&Co | Sunday, May 8, 2011

    RT @below_theclouds: Copen*hagen by @CarlsbergGroup: http://t.co/alvKaNG (swe) http://t.co/OOfVV1z (eng)

  • vic fabrice | Sunday, May 8, 2011

    Estas cervezas tan bonitas y yo que no tomo Copen*hagen från Carlsberg http://feedly.com/k/iGEkdJ #RSSWARS

  • Patricio Bruno | Sunday, May 8, 2011

    RT @vicfabrice: Estas cervezas tan bonitas y yo que no tomo Copen*hagen från Carlsberg http://feedly.com/k/iGEkdJ #RSSWARS

  • Kristoffer | Sunday, May 8, 2011

    Kommer denna finnas på systembolaget? Måste säga att det var väldigt luftig och fin design på den. Stort gilla!

  • Daniel | Sunday, May 8, 2011

    Det vet jag tyvärr inte, men den lär ju säkert gå att beställa in.

  • MILNK | Sunday, May 8, 2011

    ありがとう!!ツボです。やっぱりセンス良いね(^-^)RT @fresh0608 @MILNK オススメのサイトです^^
    http://www.belowtheclouds.com/2011/05/08/copenhagen-fran-carlsberg/

  • New Carlsberg Packaging for Women | Selectism.com | Sunday, May 8, 2011

    […] I’m reading my translation correctly, it would seem that the new “Copen hagen” by Carlsberg beer is a clean […]

  • Jin Imanari | Sunday, May 8, 2011

    RT @MILNK: ありがとう!!ツボです。やっぱりセンス良いね(^-^)RT @fresh0608 @MILNK オススメのサイトです^^
    http://www.belowtheclouds.com/2011/05/08/copenhagen-fran-carlsberg/

  • Fashion ModREn » Copen hagen by Carlsberg Beer Packaging | Sunday, May 8, 2011

    […] I’m reading my translation correctly, it would seem that the new “Copen hagen” by Carlsberg beer is a clean re-package of […]

  • Copen hagen by Carlsberg Beer Packaging | Product Sourcing - Industrial News | Sunday, May 8, 2011

    […] I’m reading my translation correctly, it would seem that the new “Copen hagen” by Carlsberg beer is a clean re-package of […]

  • This Week In Brand Strategy & Marketing - PSFK | Sunday, May 8, 2011

    […] Copenhagen from Carlsberg […]

  • Trine Roed | Sunday, May 8, 2011

    In your decription it says “that the clean design was made inhouse at Carlsberg” – apparently it’s made by E-types.

    http://www.e-types.com/34550/

  • Adam Garcia | Sunday, May 8, 2011

    Em venen moltes ganes de prendre'm una Copen*hagen… o dos ;) http://bit.ly/lMZwoJ [Via TheSecretGarden] #packaging #labeling

  • Robert | Sunday, May 8, 2011

    Tycker den är för snygg eller rättare sagt för elegant för att vara till för öl. En ölflaska ska inte vara jätteelegant. Tycker den andas och passar mer till en parfymflaska. Snygg design ska även passa produkten vilket inte går hand i hand här.


  • Skriv en kommentar

      

      

      
    * Måste fyllas i