Designer Jonas Bergfeltd was awarded the design award Excellent Swedish Design already in 1997 for his now classic hanger Mama. It is part of a series of handcrafted hooks by Essem Design. The other hangers are Gloria by Joel Karlsson and Papa by Stefan Borselius. Essem Design is this fall releasing the series on the American market and have enlisted Bedow to redesign the packaging of the three hangers. Bedow have adopted the handcrafted theme wonderfully with a handcrafted font and simple illustrations. More photos of the packaging after the jump.